Monday, May 4, 2026

Embracing Midlife Transformation with Vitality

 

Author, Speaker & Consultant

Imagine standing at a crossroads, the road behind you well-traveled and familiar, the path ahead shimmering with uncertainty and promise. For women over forty, this juncture is more than a metaphor: it’s midlife, a stage often framed by society as a slow decline yet, in truth, rich with possibilities for reinvention and vitality. As a women’s fiction author who writes about heroines redefining themselves after forty, I see midlife not as an ending but as a bold new beginning. As one who is approaching sixty, I find that the idea of transformation is ongoing. As I look to the next decade, I simply cannot imagine that it will be cookie-cutter of the past decade and more than my fifties have been a reprise of my forties.

As much as a person experiences great change from their early twenties when they graduate from college or enter the workforce from high school to the settled mid-thirties, that much and more can be said for the decades after midlife. The only constant in life is change, so why must we hold on to the antiquated idea that midlife is a downward swing or that retirement is a static state of existence? Rather, let us greet each day with anticipation and excitement of the adventures that await. Scientific research since 2020 only strengthens this conviction, revealing that this life chapter can be one of renewal, growth, and profound fulfillment.

Redefining Midlife: From Angst to Opportunity

Midlife brings its share of challenges, from career plateaus and shifting family roles to aging bodies and the existential fog of “what comes next?” (Skerrett et al., 2021). But current studies show that embracing these changes, rather than resisting them, leads to greater well-being and satisfaction. Maree & Nortjé (2022) found that women who engaged in self-reflection and career counseling during midlife reported higher self-esteem and a stronger sense of purpose. This isn’t about ignoring the real anxieties that come with aging; it’s about acknowledging them, then moving forward with intention.

What’s particularly encouraging is the recent shift in cultural narratives and workplace practices that support women during this phase. There is a growing recognition of the value and wisdom women bring in their middle and later years, as organizations implement flexible work arrangements and mentorship opportunities. Furthermore, communities and online platforms provide spaces for women to share stories, seek guidance, and celebrate their evolving identities. These societal changes help foster a sense of collective empowerment, turning what was once seen as “midlife crisis” into a period of opportunity and renewed strength.

A Roadmap to Vitality: Key Steps for Thriving in Midlife

  1. Self-Reflection: Owning Your Story Women in their forties, fifties, and beyond often find themselves reassessing priorities. This is a time to ask: What do I value now? What dreams have I set aside, and which still call to me? Current research underscores that women who actively reflect on their values and desires are better able to align their lives with authentic goals (Maree & Nortjé, 2022). Journaling, therapy, or even candid conversations with friends can spark this internal journey.

This self-reflection also enables women to identify patterns or habits that may no longer serve them. By examining past experiences with curiosity instead of judgment, it becomes possible to see how strengths have grown through adversity and how new values may emerge as priorities shift. This process fosters greater self-understanding, helping women make intentional choices about the future rather than simply reacting to changes as they occur.

2. Wellness Practices: Nourishing Body and Mind Physical changes are inevitable, but vitality is within reach. The 2022 Global Wellness Trends Report highlights that women over forty who prioritize movement, such as dance, yoga, or brisk walking, report higher energy and improved mood. Mental health matters just as much: mindfulness, meditation, and stress reduction are linked to better cognitive function and emotional resilience in midlife (Skerrett et al., 2021).

Recent advances in women’s health research have also drawn attention to the impact of preventive care and regular health screenings during midlife. Staying proactive with annual checkups, bone density scans, and hormonal assessments can help women address changes early and maintain optimal health. Additionally, cultivating a mindful relationship with one’s body—listening to its signals and respecting its evolving needs—empowers women to make informed decisions about nutrition, exercise, and rest. By integrating holistic care routines and embracing self-compassion, women can support long-term vitality and gracefully navigate the physical and emotional transitions of this life stage.

3.  Personal Development: Lifelong Learning and Creativity A recurring theme in both fiction and real life is the woman who discovers a new passion midlife: a novel to write, a language to learn, a business to start. The “Through Wise Eyes” study (Stanford, 2006; supported by recent qualitative research) found that thriving elder women share a zest for learning and creativity. Today, online courses and community programs make it easier than ever to explore fresh interests, fueling both confidence and joy.

Personal development in midlife can also mean returning to long-held interests or acquiring entirely new skills. Many women report that this period offers the freedom to pursue hobbies or educational opportunities they once put aside for family or career. Whether it’s joining a writing group, starting a small business, or simply carving out time for artistic expression, engaging in personal growth supports a sense of capability and forward momentum.

4.  Community Building: The Power of Connection Loneliness is a risk factor for declining health, but social support is a powerful buffer. Women who invest in friendships and community involvement, including volunteering, joining book clubs, or mentoring younger women, report greater happiness and resilience (Skerrett et al., 2021). As we age, our circles may change, but the need for connection remains vital.

Building community is not just about socializing; it is about fostering relationships that provide encouragement and practical help during times of change. Participating in intergenerational activities, faith groups, or local organizations can deepen one’s sense of belonging. These connections offer opportunities for mutual support, shared wisdom, and a greater sense of purpose, making the journey through midlife more vibrant and less isolating.

Inspiration in Action: Stories of Midlife Reinvention

I heard the story of a woman named Maribel, a 52-year-old who, after her children left for college, took up painting for the first time. She now exhibits her art locally, and her creativity is blossoming in ways she never imagined even five years prior. Then, there’s Denise, who changed careers at 48, training as a health coach to help other women navigate menopause. I, myself, retired from a high-stress career in telecommunications to entrepreneurship and pursued my passion for writing.

My story is not unique, and it’s becoming commonplace to have midlife career shifts, especially after a major life change alters one’s perspective. An ‘ah-ha’ moment occurs, and suddenly we can see clearly that pursuing your own desires isn’t selfish anymore. Sometimes it’s becoming an empty-nester that eliminates the requirement of work, or the unexpected loss of a spouse that suddenly makes it necessary. Our midlife reinvention can be by choice or by necessity, but the direction of that reinvention is within our control. These real-life stories, mirrored in the fictional women I write, demonstrate that embracing midlife transformation leads to newfound confidence, purpose, and fulfillment.

Overcoming Obstacles: Facing Fears and Embracing Support

Of course, transformation isn’t without hurdles. Fear of failure, uncertainty, or even social stigma can hold women back. But research shows that those who seek support from professionals, peers, or online communities are more likely to achieve their goals (Maree & Nortjé, 2022). Set realistic, achievable milestones, and practice self-compassion along the way. Remember: setbacks are not the end of the story, but part of it.

Another powerful strategy for overcoming midlife obstacles is cultivating a mindset of adaptability and continuous learning. Research since 2020 has shown that women who approach new challenges with curiosity, rather than apprehension, are more likely to find creative solutions and experience personal growth. Support groups, both in-person and online, offer invaluable spaces for sharing stories and strategies, reminding women they are not alone in their struggles. It can also be helpful to set incremental goals, celebrate small victories, and seek out mentors who have navigated similar transitions. By focusing on progress rather than perfection and leaning into supportive networks, women can transform fears into fuel for meaningful change.

Claiming Confidence and Grace in Midlife

Aging with vitality requires embracing rather than resisting change. This means celebrating your uniqueness, your accumulated wisdom, and the journey that brought you here. Prioritize self-care, not as indulgence, but as necessity. Self-acceptance and compassion are the cornerstones of thriving in midlife, as both scientific evidence and lived experience show.

Navigating midlife with confidence and grace also means redefining personal beauty, success, and fulfillment on your own terms. Many women find empowerment in setting boundaries that support their well-being, pursuing new styles or self-care routines that reflect their evolving sense of self, and embracing the visible signs of aging as marks of experience rather than limitations. Participating in activities that foster self-expression—such as creative arts, public speaking, or community leadership—can further reinforce a sense of agency and accomplishment. By celebrating achievements, accepting imperfections, and staying true to their values, women in midlife can inspire others and themselves to step boldly into each new chapter with pride and authenticity.

Conclusion: The Power, and Promise, of Midlife Transformation

Embracing midlife transformation is ultimately an act of courage. By engaging in self-reflection, cultivating wellness and creativity, and building supportive communities, women can age not just with acceptance, but with vitality and joy. My invitation, as a fellow traveler and storyteller, is this: see midlife as your chance to ignite new passions, deepen your sense of purpose, and write the next, most vibrant chapter of your life. The road ahead is yours to claim: step forward with confidence, and let your story unfold.

Embracing midlife transformation is ultimately an act of courage. By engaging in self-reflection, cultivating wellness and creativity, and building supportive communities, women can age not just with acceptance, but with vitality and joy. My invitation, as a fellow traveler and storyteller, is this: see midlife as your chance to ignite new passions, deepen your sense of purpose, and write the next, most vibrant chapter of your life. The road ahead is yours to claim; step forward with confidence, and let your story unfold.

To put these ideas into practice, start by setting aside a quiet moment each week for intentional reflection—consider journaling about your values, aspirations, and areas where you crave change. Seek out one new wellness habit this month, such as joining a walking group, trying a mindfulness app, or exploring a healthy cooking class. Reach beyond your comfort zone by signing up for an online course or volunteering for a cause that excites you. If you’re feeling isolated, reconnect with old friends or introduce yourself to a community group, book club, or professional network, either in person or virtually.

Most importantly, give yourself permission to evolve. Allow your story to change and expand without guilt or apology. Celebrate each milestone—large or small—and remember that reinvention is a process, not a single event. By embracing your unique journey and taking concrete steps toward greater vitality, you not only enrich your own life, but also become a beacon of inspiration for others navigating their own midlife chapters.

References Maree, J.G., & Nortjé, M. (2022). Enhancing the sense of self of a mid-career woman through career construction counselling. Springer Science+Business Media, 23(2), 499-525. https://doi.org/10.1007/s10775-021-09520-0 Skerrett, K., Spira, M., & Chandy, J. (2021). Emerging Elderhood: Transitions from Midlife. Springer Science+Business Media, 50(4), 377-386. https://doi.org/10.1007/s10615-021-00791-2 Stanford, B.H. (2006). Through Wise Eyes: Thriving Elder Women’s Perspectives on Thriving in Elder Adulthood. Taylor & Francis, 32(10), 881-905. https://doi.org/10.1080/03601270600846709 2022 Global Wellness Trends Report. Global Wellness Institute. https://globalwellnessinstitute.org/industry-research/global-wellness-trends-report/

Active Aging: It’s Never Too Late for a New Passion

 

Author, Speaker & Consultant

If you’ve ever wondered when—or if—you’ll be ready to start something entirely new, let me assure you: there is no deadline for passion. I’ve learned this not only through my own experience, but most profoundly through the example set by my mother late in her life.

Eleven years ago, I was inspired to write my first book, a children’s Christmas story based on Icelandic folklore. Since that time, I’ve written more children’s books, two cookbooks, a motivational book, and found my passion in women’s fiction.  A few years ago, I found myself entrusted with an unexpected project: finishing the young adult trilogy my mother began in her early nineties. My mother, Íeda Jónasdóttir Herman, was an immigrant from Iceland, an adventurer, and a storyteller at heart. At 92, she published the first book in her trilogy, blending Icelandic mythology and science fiction. When she passed away in 2019, she left behind her unfinished drafts and a legacy of boundless curiosity. Taking up her work was daunting, but it became one of the most meaningful journeys of my life.

I share this not because our story is unique, but because it’s proof that new beginnings can happen at any age. Completing my mother’s trilogy challenged me to step outside my comfort zone, learn new skills, and discover the satisfaction that comes from honoring a creative vision—both hers and my own. At nearly sixty, I’ve found myself more inspired than ever to write, explore, and embrace projects I once thought were beyond my reach.

The final two books in her trilogy, Inner Space Aliens and War of the Griddons, are now complete and will be published on what would have been her 101st birthday: May 21, 2026. This milestone feels like a fitting tribute to her legacy and the power of pursuing passion at any age.

If you need a spark of inspiration, I invite you to watch this wonderful segment about my mother’s life—a motivational glimpse into the mindset of a 94-year-old immigrant to the US whose spirit and resilience continue to inspire: https://www.ruv.is/sjonvarp/spila/aldrei-of-seint/27049/81umch?fbclid=IwY2xjawQFxthleHRuA2FlbQIxMABicmlkETJwekpzUGI3amtZQkxiY1ZVc3J0YwZhcHBfaWQQMjIyMDM5MTc4ODIwMDg5MgABHp0rXDn5f02Gy39Nxuwjj_nlJl1H7Y33KXCNfIbqUJ4M-mEda4nzwNzztLbA_aem_DMm2-XtDUKiT3Ix6WarJjQ

Here’s what I hope you’ll take away: Active aging is about more than just keeping busy. It’s about staying curious, open, and willing to try, even when the path feels unfamiliar. Your next passion project might be hiding in a half-finished manuscript, a childhood hobby, or simply a spark of curiosity you haven’t yet explored.

If you need inspiration, look to the stories around you—those of friends, family, or even your own. My mother’s creative courage, and my own leap into the unknown, have shown me the power of saying “why not now?”

So, what’s calling to you? Is there an idea you’ve set aside, or a skill you’ve always wanted to try? Maybe it’s time to dust it off and give yourself permission to begin. There is no expiration date on creativity or fulfillment.

Whether you’re embarking on a new project, returning to an old passion, or simply considering what might come next, remember: the best chapters are often the ones we never expected to write. I encourage you to take that first step—you might just surprise yourself.

Monday, June 13, 2022

Final Draft of my New Novel

Sportswriter Walter Wellesley “Red” Smith was asked during a 1949 interview if it was difficult writing a daily column. He said, “Why, no. You simply sit down at the typewriter, open your veins, and bleed.”

It has been a long road but I've finally attached the words "the end" to the last page of my current book. I started working on this novel several years ago, completing first draft complete in 2019 when I sent it out to beta readers. The feedback was lackluster and I put it on the back burner to help my mom organize a motivational book she wanted to publish. She was full vitality for life and at the age of 93 wanted to encourage people to stay active by setting an example. From May 2018 to May of 2019, from her 93rd to 94th birthdays, she set about to experience 93 new things in her life. She accomplished that, and in the summer of 2019, she began working on a book to memorialize that year.

She passed away on October 9, 2019 before her book was complete. I was compelled to finish it but when I was done, I felt like there was more to say. Her completed book, Never Too Late, was a photo journal of the experiences, but I wanted to go further. That ended up being a motivational book, On With the Butter, where I share the philosophy I learned from her and how anyone could apply that to their own life to get some of that vitality. Both of those book were published in the fall of 2020.

In time, I turned back to the novel I had shelved. My outlook on life had changed, and the message I wanted to share was much more defined. I realized the story I had created was a watered-down version of what I truly wanted to say. The process of writing non-fiction had helped me clarify my writing and as hard as it was to do, I erased more than half my novel. It wasn't right.

I started over, this time allowing myself to, paraphrasing Red Smith, emotionally bleed on the page. What developed was the story of a middle-aged woman devoted to a successful career who begins to wonder if it's all been worth it - the sacrifice of family and children for a job the would never love her back. When that job is threatened, she fights to protect it, terrified to lose the only thing of importance to her, but at the same time, wonders if the life she's created is still worth fighting for. Add to the mix a trio of close friends each batting their own mid-life challenges, a wise and charismatic vineyard-owning aunt, and a team roping brand inspector who introduces her to the life philosophy of a cowboy and a great story emerged.

I love the characters in this book and I'm excited to continue their stories in three more book in this series. This week I'll finish the polishing and spell-check then it's off to beta readers, then my editor before it's pitched to new agents.  It will be a while before readers can get their hands on it, because I will be pursuing the route of traditional publishing. I've loved the experience of owning a small publishing company, and will continue to use Hekla Publishing for all my Icelandic-inspired work but I'd like to reach a broader readership with my women's fiction.

These new novels will all have a small slice of Icelandic influence somewhere but not Icelandic-themed. The cowboy in the current work has an energetic Icelandic sheepdog named Gaski (in Icelandic, the word gáski means high spirits or merriment), but it's a contemporary story that takes place in Colorado and Wyoming. The next three will all have their own peppering of Icelandic elements I'm looking forward to sharing. Yes, the next three are already outlined and I hope to start writing the second in the series next month.

For now, I am relishing this moment where I typed the words "the end" on the last page of a story I love.

 

Wednesday, September 22, 2021

Vitality and Viking of the Midwest

 It's been a year of changes, adaptations, and adjustments for all of us and one of challenges and difficulty for some. And yet, we persevere. We keep going, keep moving forward, and keep focused on the business of life. I have enjoyed starting to join events and festivals again and have had the pleasure of being a guest speaker for several events this summer.

I have created a new presentation - Aging with Vitality - that blends together some of the ideas from my book, On With the Butter! with five principles of Scandinavian philosophies. This is a great session for Scandinavian Clubs, Community Groups, and Library events. 

Contact me for scheduling and to talk about a program for your group or event.

https://www.heidihermanauthor.com/book-me




Saturday, September 26, 2020

You've Already Grown Up - At Retirement, now you Grow On

 -Written as a guest post for BloomerBoomer.com

What do you want to be when you Grow On?

-Heidi Herman, author of On With the Butter!


As children, we were often asked,“What do you want to be when you grow up?” Our answers were often based on the idea of a particular lifestyle - a cowboy, rock star, ballerina, fire fighter. In high school, our thoughts turned to college majors or technical skills and the next question was, “What are you going to be when you graduate?” The way we answer that question becomes part of our identity, but it doesn’t define us as people.

An article on Seek.com poses new thought-provoking questions: Are you your job? When did you last hear yourself saying: “I’m an administrator,” “an electrician,” or “a journalist”?  It’s hard-wired into our culture to label others and ourselves. During many if not most of our income-producing years, we have a professional identity and the loss of that identity is often part of retirement. Who will you be in retirement? You’ve already grown up, but now it’s time to grow on. But onto what?

Facing retirement is difficult for many people because they haven’t given much thought to “growing on.” The majority of people focus only on the financial aspects of retirement without making a plan for how they will use their time. So, it’s time to ask yourself the question again: What do I want to be? It takes only a moment of consideration to realize the answer cannot be “nothing, I'm retired.” When we give ourselves permission to grow on in whatever way sounds most fun or interesting to us, we immediately realize that retirement doesn’t have to be a slow-down. It’s not end of activity and new experience, it’s the beginning.

This is the next chapter of your life and, and you can spend it any way you like. Whether your plan is to pursue your ambition to raise prize-winning roses or to participate in a 10K run in every state, having a purpose in life is crucial to your health and well-being. If you haven’t figured out what’s next, the quest can be exciting, even exhilarating. ,When we embrace the challenge of finding new things to love in life, we try new activities, explore more possibilities and are open to all sorts of adventures.

The health benefits of having a purpose in life include reduced risk of Alzheimer’s, improved sleep, reduced risk of strokes, and improved mental functions. [https://practicalneurology.com/articles/2015-sept/the-science-behind-the-powerful-benefits-of-having-a-purpose] These benefits, among others, have been shown in numerous research studies including studies conducted by Rush University in Chicago, University of Stirling in the UK, Johns Hopkins, and the University of Michigan.

Purpose doesn’t have to be philanthropic or complicated, it can simply be pursuing activities that are important or enjoyable to you.A business owner may look forward to the day they can work part-time, or serve on a board of directors in an advisory capacity, even mentor small business owners. A doctor may want to pass the practice on to the next generation and occasionally write articles for medical publications. Others may wish to leave all aspects of their career far behind and embrace the RV lifestyle, continually exploring and traveling. A world of opportunity is waiting for you. 

And like the teenager you were years ago, you’re faced with the question, “What do I want to be?” 

Special In-Person Events Coming!



I'm happy to share that I have three events coming up in South Dakota. Each one is in a different city, so local rules apply for social distancing and masks. It will be great to interact with readers and make new friends at these events!

Huron Farmers Market
Saturday, October 3
9:00am - 12:00 pm
Campbell Park, Huron SD
Author Meet & Greet, book signing, books available for purchase, plus giveaways and special promotions.
Arts & Crafts Festival
Saturday, October 17
10:00 am - 4:00 pm
Faulkton High School
1114 Court Street, Faulkton, South Dakota 57438
Author Meet & Greet, book signing, books available for purchase, plus giveaways and special promotions.
 
Craft & Gift Fair
Saturday, November 14
9:00 am - 3:00 pm
Event & Wellness Center
705 Wilder Lane, De Smet, South Dakota 57231
Author Meet & Greet, book signing, books available for purchase, plus giveaways and special promotions.

Tuesday, July 28, 2020

Growing On

Sometimes, you can think of life as being divided into two parts: childhood and adulthood. As clear as day from night. In truth, there are many phases we go through in our life journey. Some are abrupt or monumental and will always be a pivotal point of change: graduation, marriage, move to a new city, loss of a loved one.

Other phases start or end more gradually. Those might be along the lines of lifestyle changes. Over time, you might transition from spending time with college friends to professional colleagues. After becoming a parent, your circle of friends and choice of activities might change to more kid-friendly events.

Retirement is one of those lifestyle changes that is both gradual and sudden. The moment of your farewell party, or packing a box of belongings on your last day of work might signal the sudden moment of retirement. The first few weeks might be an adjustment of schedule as you work to create a new routine. For some, there's a flurry of activity - finally able to do all those projects and finish the to-do list.  Others find the time on their hands weighs heavy and they start to feel fear. What to do with all that free time looms large.

 I recently read a Facebook post that can be applied to this idea:


       In 2006 a high school English teacher asked students to write a famous author 
      and ask for advice. Kurt Vonnegut was the only one to respond - and his response 
      is magnificent: “Dear Xavier High School, and Ms. Lockwood, and Messrs Perin, 
      McFeely, Batten, Maurer and Congiusta: I thank you for your friendly letters. You
      sure know how to cheer up a really old geezer (84) in his sunset years. I don’t make 
      public appearances any more because I now resemble nothing so much as an iguana.
      What I had to say to you, moreover, would not take long, to wit: Practice any art, 
      music, singing, dancing, acting, drawing, painting, sculpting, poetry, 
      fiction, essays, reportage, no matter how well or badly, not to get 
      money and fame, but to experience becoming, to find out what’s inside 
      you, to make your soul grow.
      Seriously! I mean starting right now, do art, and do it for the rest of your lives. 
      Draw a funny or nice picture of Ms. Lockwood, and give it to her. Dance home 
      after school, and sing in the shower and on and on. Make a face in your mashed 
      potatoes. Pretend you’re Count Dracula. ... You have experienced becoming, 
      learned a lot more about what’s inside you, and you have made your
      soul grow. God bless you all!"                                      -Kurt Vonnegut 



Retirement is not the loss of your identity or the demise of your usefulness. It is not the end of your purpose, it's simply the beginning of the next phase. As a child, it was about Growing Up and becoming an adult. Now that your income-focused days are behind you, think of this stage as Growing On. Mr Vonnegut said it well and I'd like to take it one step further - every day, focus on the practice of living life. Not a routine to earn money or care for children - those days are likely behind you in retirement. Now is the time to find new purpose and activity. You may choose to work, for a number of reasons, or volunteer, learn, travel, relax, or play.

The advice to a high school senior can apply just as well to a chronological senior - Practice any art...no matter how well or badly..to experience becoming [and] find out what's inside you. Welcome today and the new experiences it can bring you. Life is no longer about growing up and becoming an adult, your focus is now about growing on to learn more and do more in life. It may be small things that you've always wanted to do, like learn to bake or plant a garden, or big dreams like travel Europe or finish your college degree. If you're not sure, that can be even more exciting - you can try a little bit of everything. Why can't life be like an endless buffet? Try a little of this, a little of that, and be sure to include a few things you're nearly certain you won't like. Why? Life's all about experiences and getting outside your comfort zone can have surprising results.

So, take on the day. Go out and have fun!


--------
Need some inspiration or ideas?
On With the Butter! Spread More Living onto Everyday Life
Heidi Herman
Hekla Publishing LLC
ISBN: 978-1-947233-03-4
Release Date: 08/14/2020